Peanut Butter and Jelly: The Awesomeness of Collaboration

There is very little in the world that can compete with the simple perfection of a well-made peanut butter and jelly sandwich, or if you're weird like me, "sammich". 

You may mention other greats, like "Mac-and-Cheese" or "Bagel-and-Coffee", but time has repeatedly proven that when it comes down to it, the wedding of Jif and Smuckers is an almost spiritual matrimony. 

There's the sweetness of the jelly that cannot the denied, right? By itself, it's awesome, but can dance the line of being "too sweet".  It's not until joined forces with the sticky awesomeness of peanut butter that the two are wed magnificently.

This kind of collaboration is what the youths are calling "on and poppin'".

When two ideas or efforts find a middle ground to unite on, great things happen. Yes, in a business sense, competition is entertaining and tend to make you want to watch, not in a 'traffic-accident-on-my-way-to-work' sort of way, but collaborations have the capacity to hit you all in the feels.

Working together. Such a dope concept, right?

By contrast, when we stick to our own corners in our own fields of expertise and our own perspectives and experiences, the world is colored quite monochromatically. If you've ever eaten a peanut butter sandwich, without jelly or jam, you know what I'm talking about.

It's enough to get by, as far as hungry, but it sucks. 

It's dry. And lame. And boring. And without a glass of milk, possibly life-threatening.

One of the greatest collaborations of all time was when Michael Jackson, Lionel Ritchie, Quincy Jones, and a host of amazing entertainers, singers and musicians got together for a joint cause. I believe that any of these artists could've gotten the resources together on their own and made a similar song, but the force of all their talents and energies combined did something timeless. To this day, "We Are The World" continues to motivate compassion and change in people.

This is not the only instance of creative collaboration.

Run-DMC and Aerosmith. Method Man and Mary J. Blige. Stevie Wonder and Michael Jackson. Ja Rule and Ashanti.

Actually, the jury is still out on that last one.

The Listening has formed some pretty awesome collaborations in the past, from our support of the Hope House, now known as There Is Hope International, to our year-collaboration with TOOLRY. And we are hungry for more. We are of the belief that working together benefits more than our individual efforts. So much more can be accomplished when different powers are combined.

We'd love to hear your thoughts. What are some of your favorite creative collaborations?

Nicholas GeorgeComment